Lavera

Alice Grist reviews the Lavera Brand

Lavera are practically ancient in terms of their eco- friendly history and untouchable for their super green credentials. While most body care and cosmetics producers are fairly new to the ‘green’ game, Lavera have been touting their impressive ethical ranges for twenty years.

When I was nine years old and ‘pollution’ was a byword for a ‘bit of litter on the street’, Lavera were spearheading what has only recently become a fashionable lifestyle movement toward shunning chemicals and cruelty. Whilst others jump on the ‘Ethical’ bandwagon, Lavera can proudly lay claim to helping to form that much needed bandwagon in the first place.

Lavera’s range of beauty products, for Women, Men Children and Babies are all totally natural, organic, vegetarian, vegan, chemical and cruelty free. Twenty years is a long time to help get their formulas and products perfect. This means that when you buy their pure products, not only are you getting moral make up and ethical emollients, you are also getting quality inclusive.

Lavera translated from Latin means ‘The Truth’. This truth is deeply embedded in their products, with every single item being produced from raw plant material. There are no synthetics, perfumes, colorants or preservatives and all products are tested on willing human volunteers. As such ’The Truth’ is pretty impressive! As somewhat of an old Grandma in the body care industry, Lavera can definitely teach the younger companies a thing or two about creating a luxurious range to rival any brand, whilst adhering to a strict set of ethical philosophies.

Lavera are a testament to the power of plants, whilst their history is proof that beauty need not mean barraging the flesh with toxins and poisons. Lavera consistently receive glowing feedback from customers and the cosmetics industry alike. As such the feel good factor is immense, both on the flesh and in the resulting happy mind. By using Lavera’s classy ranges you can rest assured that Mother Earth and her critters are not suffering for the sake of your smooth skin.

Lavera’s choice is superb, the shampoos and skin products cater for a variety of types, so whether you are itchy, flaky, fine, dry, sensitive, oily or mature, there is something for you. The products smell divine, apple-milk shampoo smells like apples and rose day cream smells of nothing but delightful, fragrant roses! It sure makes a refreshing change from the corporate stink of butylcarbonate and methoxycinnamate. Who needs chemicals clouding their nasal passages when you can have the enchanting fruity tones of Granny Smiths and Golden Delicious wafting your way!

Lavera’s products are equal to anything on the high street, though with the added ethical concepts they are in many ways far superior. Their lotions and potions come straight from the earth and sink wonderfully into your skin, a great price to you bank balance and do no harm to our poor beleaguered little planet.

By using Lavera you are giving your ethical credentials a massive boost whilst reaping the benefits of purity and plant power. What more can an Ethics Girl desire!

Ethics Girls sells a small selection of Lavera in the shop - click here for our range